The importance of Storytelling in Latin American culture

Mankind has always felt the need to express, to narrate not only its quotidianness, but also its dreams, its fears, its desires. And all of this is expressed through emotions.

Latin America is one of the most emotional regions in the world. We show this with the passion with which we live and feel football; with our love stories in the ‘novelas’, which have crossed frontiers and language barriers; and we understand this even more through the emotion of the great storytelling cases of our industry.

We are troubadours in essence; story artists, poets that narrate daily life in Latin America and who dare to recount the different paths of our idiosyncrasy, of our Latin American selves.

Welcome to this episode of kisses, goals and brand stories…