EPISODE 5

‘LATIN AMERICA REGISTERED TRADEMARK’

Trends, Creativity, Brands

According to the Inter-American Development Bank, the business of ideas generates around 174 million dollars annually for Latin America

But the fact that we’re one region doesn’t mean that the same creative formula applies to all markets. Both brands and creativity must also adapt and find the way to evolve in each country and in each culture.

Where do we come from and where are we heading with Latin American creativity? How do they see our industry in other regions? Do we set the pace from a global perspective?

What influences brands in our region? Which are the Latin brands with higher awareness?