EPISODE 4

‘CONNECTED’

Digital Latin America

Latin America has more than 340 million Internet users. The region makes for 10% of global audience, which destines, on average, 28 minutes to each online visit and, in terms of communications; the digital media is what currently grows faster.

The use of digital and mobile platforms, as well as “big data mining”, allow for today’s brands to offer personalised experiences, so that users only see and hear what they’re interested in.

What are we doing in Latin America to make this happen?

Do we generate or only adopt trends?

Do we really understand the importance digital platforms play in modern life?